16 hours ago
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ARTICLE AD BOX
Coca-Cola is using artificial intelligence again this year for its worldwide “Holidays Are Coming” Christmas ads. After criticism of last year's AI-driven campaign, the company partnered this time with studios Silverside AI and Secret Level, producing new videos with noticeably fewer AI-related glitches.
According to Chief Marketing Officer Manolo Arroyo, production and editing ran significantly faster and cheaper than with traditional shoots - about a month instead of a full year. The AI generated over 70,000 video clips, which artists then refined and polished. Coca-Cola says it plans to expand its use of AI in future projects.
