WeChat rolls out AI labeling rules in China

WeChat is introducing new rules that require users to label any AI-generated content they share, including videos and public posts. The platform may also add its own visible or invisible labels to content to increase transparency.

When posting on a public WeChat account, users must indicate if any content—whether video, image, or text—was generated by AI and choose the appropriate category, including official/media, news, entertainment, personal opinion/reference only. | Image: Screenshot via WeChat

These changes follow China's government regulation on mandatory labeling of AI-generated content, which takes effect on September 1, 2025. Users who ignore the rules, such as by removing required labels or sharing misleading content, will face penalties, according to WeChat.